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In her role as EVP/COO, Ms. Breden oversees marketing and communications, conventions and events, membership, education, and administration of the association.
In addition, she currently serves as CEO of the Center for Exhibition Industry Research (CEIR) whose primary purpose is to promote the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering research-based knowledge tools.
She is a frequent presenter on the areas of exhibition industry trends and the power of exhibitions in face-to-face marketing. She is currently serving on the Events Industry Council’s Board of Directors, and she is adjunct faculty at Richland College.
Breden is a Certified Meeting Professional (CMP) Certified Association Executive (CAE). She is a graduate of Florida State University, Tallahassee, Florida, USA.
IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE, and the organization advocates and promotes the awareness of face-to-face exhibitions and events as the primary medium for business development and growth. IAEE provides relevant, timely, and innovative education to its members and the industry.
The Center for Exhibition Industry Research (CEIR) serves to advance the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering research-based knowledge tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position.